An Australian parliamentary inquiry has called for a complete ban on all advertisements for online gambling within the next three years. 

The inquiry, which investigated the harm caused by online gambling, highlighted the industry's manipulation of vulnerable individuals and called for stricter regulations.

The proposed ban would be implemented in stages, starting with the prohibition of online gambling ads during school pick-up and drop-off times and the removal of exemptions for such ads during news and current affairs broadcasts. 

Subsequently, restrictions would be placed on sports broadcasts, with ads banned one hour before and after matches. 

Further limitations would be imposed on in-stadium advertising, including player uniform ads. 

The three-year plan would culminate in a total prohibition of online gambling ads.

The report also put forth other recommendations, including the establishment of a national strategy for reducing online gambling harm, a public education campaign, mandatory identity verification for gamblers, and a harm reduction levy.

According to Peta Murphy, Chair of the inquiry, online gambling harm should be addressed as a public health issue. 

She says gambling advertising not only entices children and young people to gamble but also encourages risky behaviour. 

“The torrent of advertising is inescapable,” she said. 

Amanda Rishworth, the Social Services Minister, acknowledged the serious risks posed by gambling to physical and mental health. 

She affirmed that the government would carefully consider all the recommendations and collaborate with states and territories in the decision-making process.

Discussions with stakeholder groups will precede the announcement of final changes by the government. 

The report's release follows a debate in the federal parliament about curbing gambling advertising. 

Various political figures, including Opposition Leader Peter Dutton and Independent MP Zoe Daniel, have called for bans or stricter regulations on gambling ads.