One in four credit card holders have fallen victim to credit, debit or pre-paid card according to international research and advisor firm ACI Worldwide.

 

The study of over 5,200 consumers across 17 countries revealed that 20 per cent of people would stop using, or switch from, a card impacted by fraudulent activity.

 

The report also found that residents of Mexico and the United States reported the highest percentage of direct experience with card fraud, at 44 and 42 percent respectively, while residents of The Netherlands and Sweden tied for the lowest levels of fraud at 12 percent.

 

“The results of this survey show that card fraud continues to be one of the greatest threats and concerns for consumers, financial institutions and retailers,” said Mike Braatz, Senior Vice President, Payments Fraud, ACI Worldwide. “While there have been significant advances in fraud prevention technology, it is clear that more needs to be done to educate consumers about fraud and engage them as allies when it occurs. These results should serve as a call-to-action for financial institutions and retailers to remain constantly vigilant and earn the trust of customers by working with them to combat fraud.”

The 2012 Fraud Survey also found that:

 

Financial institutions risk losing customers due to fraud

  • Attrition rates after experiencing card fraud average 21 percent among cardholders.
  • Of cardholders who received replacement cards as a result of a data breach or fraudulent activity in the past year, 46 percent used the new card less than the original.
  • After experiencing fraud, more than 50 percent of cardholders used cash or an alternate form of payment instead of their credit or debit card.

 

Consumers fear identity theft yet continue risky behavior

  • Identity theft replaced credit card fraud as the greatest concern from fraud exposure in the 2012 survey, with 49 percent of respondents indicating they were very concerned about possible harm to their financial standing and rating. 
  • Many consumers continue to exhibit risky behaviors that put them at higher risk of financial fraud, including keeping written records of PIN numbers, throwing un-shredded documents containing sensitive information into trash bins and using public computers or computers without security software for Internet banking services and to shop online.

 

Consumers want to partner with banks for fraud prevention

  • If their financial institution notices unusual activity on their bank account or card, 82 percent of respondents are “very interested” in being notified prior to the bank taking action.
  • Consumers prefer immediate and direct communication from their banks when fraudulent activity is detected. The most preferred method of contact was found to be a call to the respondents’ mobile phone, followed closely by e-mail or text message.  This illustrates a change from 2011 where contact via home phone was the second most preferred method.

 

“The 2012 Fraud survey paints a compelling picture of the global nature and threat of fraud,” said Shirley Inscoe, Senior Analyst, Aite Group.  “Financial institutions, issuers and retailers need to enlist customers in the fight against fraud, educate them on prevention best practices, and reassure them of policies should fraud occur.  Maintaining customer satisfaction, loyalty and preserving wallet share can be achieved by communicating with and enlisting the customer in the fight against fraud.”

 

You can read the full report titled; “Global Consumers React to Rising Fraud: Beware Back of Wallet,” by clicking here.