Research suggests that increasing the cost of the cheapest alcohol leads to a reduction in consumption.

A Monash University report has found that jacking up prices can reduce an individual’s consumption by as many as 11.5 standard drinks a week for low-income wine consumers.

The study analysed the alcohol consumption habits of 885 households, including what they spent on alcohol and how it was taxed.

The experts estimated the likely effects of two other approaches to alcohol taxation, concluding that these alternatives could lead to a reduction in heavy drinking compared to the existing system.

They applied two different tax-policy alternatives: setting a minimum price of $1 per standard drink, or taxing all products based on alcohol content.

“We found that these alternative policies can lead to a reduction in heavy drinking, when compared to current alcohol taxation policy,” said PhD candidate in the Centre for Health Economics at Monash University, Brian Vandenberg, an author of the paper.

In Australia the tax on wine and cider is currently based on the value of the product (known as advalorem), whereas 16 different tax rates are applied for beer, spirits and other alcohol.

Cancer Council Victoria chief Todd Harper said it showed that increasing the price of cheap alcohol through the taxation system was one of the most effective ways to reduce alcohol-related harms, including cancer.

“Heavy alcohol consumption is responsible for major harms in our community, including cancer of the mouth and throat, bowel in men and breast in women,” he said.

“Each year 3000 cases of cancer in Australia are attributed to the long-term consumption of alcohol.

“When alcohol prices are increased through taxation, consumers drink less, and reduce their risk of developing certain types of cancer.”

The study has been published in the journal Alcohol and Alcoholism.