The Federal Government has rebranded its myGovID digital identification app to myID.

While updates rolled out over the weekend, the government says the app continues to provide users access to over 150 government services, ensuring secure, streamlined online identity verification. 

The transition is part of efforts to modernise and expand digital identity systems nationally.

“Existing users will have all their identity-related information seamlessly carried over into the new version,” said Rob Thomson, ATO Assistant Commissioner.

He has reassured users that the update does not require a new setup. 

Those with auto-update enabled will receive the latest version automatically, while others can download it manually from official app stores.

The rebranding aims to differentiate the app from the myGov online services portal and align with national digital identity strategies. 

Finance Minister Katy Gallagher had earlier outlined the Digital ID Bill 2024, emphasising enhanced privacy measures, consumer protections, and a broader rollout extending beyond government departments to the private sector.

While the government describes myID as a “voluntary” initiative, privacy experts remain concerned about the implications of a fully integrated digital identity system.

Critics argue it risks becoming de facto mandatory for Australians to access essential services. 

Privacy advocate Dr Roger Clarke says that such systems “are always trumpeted as voluntary at the beginning” but often transition to mandatory use.

Concerns have also been raised about centralised data storage and potential biometric requirements. 

Government officials, however, maintain that myID does not store all user data in one location, and biometric verification is optional.

The ATO has issued a public advisory warning of scams exploiting the transition. 

Impersonation attempts and phishing scams seeking to steal myGov credentials have been reported. In response, Australians are urged to download the app only from official platforms, avoid unsolicited links, and report suspicious activity promptly.

The rebranding coincides with broader governmental discussions on digital identity and online safety. 

Communications Minister Michelle Rowland recently outlined measures to establish an online duty of care and proposed age-verification protocols for social media platforms. 

Critics say it is unclear how the government will implement these protocols while respecting privacy and access rights.

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